ABSTRACT
The reel is an old-fashioned reference coming from the days when auditions were put on film and the film was on a reel. We’ve moved through film to tape and now to digital, but it’s still called a reel by many who do the hiring. The delivery system has changed, but what you put on it hasn’t. <inline-graphic content-type="black-white" xlink:href="<a href="https://s3-euw1-ap-pe-df-pch-content-public-p.s3.eu-west-1.amazonaws.com/9780203496749/9521f39e-37b2-4bcd-9985-acbfbb626113/content/fig00003_B.tif" target="_blank">https://s3-euw1-ap-pe-df-pch-content-public-p.s3.eu-west-1.amazonaws.com/9780203496749/9521f39e-37b2-4bcd-9985-acbfbb626113/content/fig00003_B.tif</a>" xmlns:xlink="<a href="https://www.w3.org/1999/xlink" target="_blank">https://www.w3.org/1999/xlink</a>"/>Report from the Trenches
Joe Duke was the point man for recruiting talent to CBS News for years. Before that, he assessed reporters and anchors from his post as news director in New Orleans. He has seen presentation videos that jumped out at him so much that once he hired a reporter in New Orleans when there wasn’t even a job opening for her. But he’s also seen reels filled with mistakes. So what Joe has to say about putting together your reel is the very best advice you may ever hear.
