ABSTRACT
Samui Island in Thailand, this chapter focuses upon to illustrate the attempts of tourism stakeholders to adopt green practices to address the serious environmental impacts resulting from mass tourism. In Thailand, there is political will to support the green economy, as evidenced by the Government's endorsement of the 1992 Rio Declaration on Environment and Development, and its subsequent adoption of regulatory policies aimed at reducing carbon emissions, waste accumulation and improving resource efficiency. Further at the national level, the Tourism Authority of Thailand (TAT), established in 1959, is advancing promotional campaigns and projects aimed at raising awareness about climate change and environmental preservation among public and private sector providers and travelers. The chapter concludes by arguing in favour of a break from traditional forms of policy-making towards policy-making which is in tune with more socially complex and highly competitive multiple-use environments that Samui has become.
