ABSTRACT
This chapter focuses on the historical conditions shaping the vernacular usage of ecosystem, as the basis for highlighting how emerging media practices can help us to envision what an ecocentric media ecosystem could look like. It offers various examples of emerging media practices that represent steps toward green cultural citizenship. The shaping of dominant media metaphors corresponds with Marshall McLuhan's observation that people often view contemporary media by looking through the rearview mirror. Jacobs asserts that these terms combined signify the economy of nature and is ultimately integrative. Mechanism emerged during the Industrial and Scientific Revolutions and is characterized by a Cartesian subjectivity that promotes the domination of the natural world through objectification and the positivist scientific method. Greening media practice means transitioning to a complimentary relationship with living systems by introducing ecological intelligence. Media scholar Roger Silverstone promoted the concept of the media polis, the collective space of civic and democratic participation within the realm of globally mediated technology.
