ABSTRACT
There’s no two ways about it: in order to sell a pilot in today’s competitive market, you need to have a big idea. If you’re wondering precisely what I mean by a “big idea,” I am specifically talking about an idea that’s so fresh and original, when you pitch it, everybody automatically responds with genuine enthusiasm. Think of a show where, the moment you heard the premise, something stirred in your gut, and you immediately thought, “What a great idea. Why didn’t I come up with that?”
