ABSTRACT
Commercial discourse can be defined by a double objective: on the one hand, selling a product or a service to obtain an economic benefit, and on the other hand, managing this sale and purchase activity at a communicative level. Therefore, the pragmatic effectiveness of this discourse is based on the achievement of these two goals: (a) selling the service or product that constitutes its registered name, and (b) organizing the communicative activity both inside and outside the company with the customers and other commercial entities.
