ABSTRACT
This chapter looks at advertising within the urban, outdoor environment of largely public spaces. Cities and towns are important for the advertising industry and form a very specific context within which advertising reception occurs. Experiences and interactions that distinguish the contemporary form of city life have been explored in the chapter in conjunction with urban advertising such as billboards and mobile advertising. The modern city is often referred to as the edge city in which an intense form of consumption is a very visible and dominating presence. Neat or cool capitalism are terms used to describe an economy and in particular a way of life apparent on the surface of the public spaces of modern cities. The UK Border Agency advan carrying the Go home advertisement travelled through London like other mobile adverts, becoming part of the movement and flux of the urban environment.
