ABSTRACT
Founded in Gütersloh, a small town in Eastern Westphalia, in 1835, Bertelsmann had grown to a medium-sized Protestant, all-German publishing and printing business by 1950, when it employed a workforce of 400 people, all based in Gütersloh. In 2010, by contrast, Bertelsmann’s staff numbered 101,058, with two-thirds of them employed outside Germany. Bertelsmann is now the largest European media company, generating approximately two-thirds of its annual revenue abroad. 1
