ABSTRACT

Leisure shopping has become one of the buzz words in retail development planning and shopping is playing an increasingly important role in the tourism attraction of places. The combination of both trends explains why shopping areas in many inner cities in Western Europe are now being recognised as an element in the local tourism product. Leisure shopping has become an element in marketing in the tourism industry and in urban planning, despite the fact that the phenomenon as such has yet to be defined (Boudreau, 1983).