ABSTRACT
What is sport management research? • Types of sport management research • Ethical considerations • Approaches to sport management research • Types of sport management research methodologies • Research design • Writing the research report
At the end of this chapter you should be able to: ■ Explain the evolution of sport management research; ■ Make a clear distinction between qualitative, quantitative, and mixed methods
approaches to sport management; ■ Understand the difference between basic and applied research; ■ Explain the research process and how it can be applied to sport management
research.
