ABSTRACT
In contrast to an envisaged bifurcation of psychology, the unity of psychology, which earlier was sought in the notion of a psyche or a self, and also in the natural scientific method, is today provided by the market. From a consumption perspective we may discern a unity in the current fragmented and contradictory field of psychology. The face of psychology turned towards the public appears as a Janus head talking with two tongues. One head presents the therapeutic narratives in a colourful natural language, providing illuminative insights into the human condition, legitimating a psychology of human concerns. The other head presents the experimental statistical research of psychology in a quantitative language, legitimating psychology as a natural science.
