ABSTRACT
A group is recognized as a cohesive entity, locally and internationally, when it is located in a physical area and identifies itself by means of its culture. Culture is an aggregating event and includes factors such as symbols, gestures, history, behavior, customs, myths and art (DaMatta 2003). Since it is an extremely complex phenomenon, consisting of numerous variables, the study of the effects of culture on the psyche has remained at a superficial and descriptive level. Until now, Jungian psychology has not developed a concept that could offer a fuller understanding of the factors that determine social behavior. Consequently, the concept of a cultural complex (Singer 2002) broadens our potential perception and understanding of social phenomena in individual and group life. It offers a new way of understanding cultural experience from a Jungian perspective. However, since it is still a concept that is in part intuitive, the absence of instruments to investigate it makes using this concept, at times, a challenge.
