ABSTRACT
This chapter describes the market for Complementary and Alternative Medicine (CAM) and demonstrates its progression from a cottage industry to a mature market sector. A comparison is made between the historical reshaping of the CAM market and that of the orthodox healthcare sector, both of which have undergone significant marketisation. The chapter proposes that this marketisation process has been central to the integration of CAM within the mainstream healthcare sector, not just in Australia but internationally, and that the emerging integration between two formerly distinct markets has numerous implications, particularly for health policy and health system financing.
