ABSTRACT
In order to analyse the new Directive on Misleading and Comparative Advertising, we will now refer to what is understood by these concepts and continue with a review of comparative law.
Comparative advertising has been defined as ‘advertising in which the advertiser compares his offer with the offer of one or several of his competitors, identified or unequivocally identifiable, with the direct or indirect result of enhancing the advantages of his own products or services in relation with others’.
