ABSTRACT
Two things are most evident in the Democratic and Republican Parties’ mass communication campaign strategies directed at Latinos in the United States. First, for over half a century, Latinos have been a clearly identified and targeted group in presidential elections. Second, during each national election period, the Democrats and Republicans have had different and distinct strategies with respect to the organizational efforts and the money spent on media to get the Latino vote, and regarding the types of message developed to try to persuade that particular ethnic electorate.
