ABSTRACT
Arguably, more than any other single factor, change lies at the core of organizational behavior. After all, why study organizational behavior if the aim is not to improve (change) behavior in organizations and, in effect, improve organizational effectiveness? Yet change, by its very nature, implies acceptance of a new status quo: a move away from the comfort and security of the familiar, toward an unfamiliar, possibly even threatening new environment. As such, change is, more often than not, likely to trigger the basic emotional instincts of survival.
