Them! A Rose by Any Other Name Would Still Have Thorns; Some Not-So-Ancient History; Corporate Conduct Unbecoming; Sweatshop Days and Philip Knight; Using the Power of Language; The Proponents; Progress Is Our Most Important Product

Clever policy-oriented investment strategies and significant influence over proxy voting may well garner the attention of corporate directors and senior executives, but they are far too abstract and removed-too bloodless-to generate much in the way of the popular support that is essential to a resurgent political movement. For that, one must have an appeal to the heart, or at least to the gut. Emotion more than intellect powers such movements-emotion that is generated by what one is for, and whom one is against. The successful political movement-the movement that is going to displace the established order and achieve political power-is the movement that stands on the moral high ground and slays the common enemy.