ABSTRACT

The Internet is generating a fundamental shift in how video content will be delivered and consumed. Previously, certain intellectual property rights were secured by means of a contract before a program was televised over any network (whether broadcast, cable, direct broadcast satellite, or the Internet). A key interest sought in these agreements was usually the exclusive right to televise a program to an audience in a specific geographic area. This system, based on granting exclusive intellectual property rights to a geographic region by means of a contract, will become obsolete as the new system evolves.