ABSTRACT

Will the content of Internet protocol television (IPTV) be different from that provided by the traditional video delivery systems of broadcast television, video recordings, cable television, and satellite television? How are the new IPTV businesses structured? What new forms of intermediation are replacing older forms in this market? Are things moving away from a mass audience model for high-end television toward a more niche-oriented approach? These are some questions that are addressed in this chapter. Before directly tackling these issues, however, some background information about where things stand in this highly dynamic market is offered. Remarks are limited almost entirely to events occurring in the United States, even though there is some significant activity in other countries.