ABSTRACT
The Bank of New York’s web site shows a small image of a classical templelike building—not the bank’s own building, but the U.S. Treasury building in Washington, DC. Corinthian columns, a rusticated entablature, and a classical frieze are just visible on the web site, peering out from the lower right corner of the page, which appears in several places throughout the site (see Fig. 18.1). The bank points to its 200 years of experience and achievement in words and images, adopting the classical language to the latest electronic forum. Alluding to both its tradition of providing the first loan to the fledgling U.S. government, and banking’s echo of the federal government’s embrace of classicism, the web site provides evidence of the enduring and flexible power of the classical form—an architectural language that lives on in the electronic age. Bank of New York web site, 2001. https://s3-euw1-ap-pe-df-pch-content-public-p.s3.eu-west-1.amazonaws.com/9781410607256/042147d5-e44e-4532-9991-35e00dbf2249/content/fig18_1_C.jpg" xmlns:xlink="https://www.w3.org/1999/xlink"/>
