ABSTRACT
One of the most important pieces of the visual communication puzzle is aesthetics. The nature of beauty and why it affects us so deeply is mysterious. Why do qualities so elusive to define (like a sunset or a half-opened rose) affect us so powerfully? This is an important question to consider in visual communication. It is suggested that, because of the essentially nonverbal nature of aesthetics, what can be written is only speculation “about” the nature of visual aesthetics and cannot therefore be “of ” visual aesthetics itself.
