ABSTRACT
The public relations profession in Slovenia is very young, having developed only in the 1990s. Its emergence, and early advances, are documented by Asˇanin Gole and Vercˇicˇ (2000); J. E. Grunig, L. Grunig, and Vercˇicˇ (1996); L. Grunig, J. E. Grunig, and Vercˇicˇ (1997, 1998); L. Grunig and Vercˇicˇ (1998); Gruban, Vercˇicˇ, and Zavrl (1994); Vercˇicˇ (1993a, 1993b, 2002); Vercˇicˇ, D., L. Grunig, and J. E. Grunig (1993, 1996); Vercˇicˇ, Razpet, Dekleva, and ˇSlenc (2000); and Vercˇicˇ and van Ruler (2002). This chapter merges these previous reports, updates them, and places them in a broader sociopolitical context, in line with one of the primary purposes of this volume.
