ABSTRACT

When I went back to school to get a PhD., I had the extraordinary good fortune to stumble into Amos Tversky and Danny Kahneman's research group, at the time that they were creating their "heuristics and biases" approach to judgment under uncertainty. It was an exciting time, seeing important science created before your very eyes, with a remarkable cast of fellow students, some of whom will be known well to readers of this volume: Maya Bar Hillel, Ruth Beyth-Marom, Zur Shapira, Rurna Falk, Gershon Ben-Shakhar, and David Navon, among others.