ABSTRACT
Many European countries developed substantial public education programs, making heavy use of mass media to address the HIV/AIDS (human immunodeficiency virus/acquired immunodeficiency syndrome) epidemic during the 1980s and early 1990s. This chapter reports on an effort to evaluate those somewhat diverse programs cross-nationally. There is some credible evidence for effects of those programs and some evidence that the size of the programs was associated with those effects. Part of the story, however, is the difficulty of evaluating such programs in a single nation or across nations in the urgent context of implementing national programs.
ATTRIBUTING OUTCOME TO INTERVENTION
