ABSTRACT
Triandis (1990, 1994, 1995) has documented some of the obvious and subtle differences in the way that people in individualistic and collectivistic cultures view the world. For example, in cultures that are individualistic, such as the United States, Canada, and much of Western Europe, individuals focus on the self. Individuals emphasize the needs and wants of the individual before those of the group. Individuals are assumed to be autonomous; behavior is determined largely by individual goals. As a result, in-groups have relatively little influence on individuals.
