ABSTRACT

As today’s media and telecommunications companies continue to grow and expand, the challenges of staying globally competitive become increasingly more difficult. Such competition has engendered a new competitive spirit characterized by a belief that size (and complimentary strengths) are crucial to business survival. The need to be profitable and the fear of failure have made such companies vigilant in their attempts to rightsize, reorganize, and reengineer their business operations. Thus, no company, large or small, can afford to be casual in their approach to business.