Different Carrots for Different Rabbits: Effects of Individualism–Collectivism and Power Distance on Work Motivation

The globalization of businesses and migration patterns have led to increasing workplace diversity. To maintain the effectiveness of multicultural work teams, it is crucial that the motivational strategies employed are cross-culturally valid. The purpose of this paper is to analyze work motivation from the perspective of individualism-collectivism and power distance, two of the four cultural dimensions identied by Hofstede (1980).