ABSTRACT

This book addresses many of the issues facing new and seasoned communication and media administrators. Though there are business-oriented management and leadership books, there is no handbook--to the editor's knowledge--that emphasizes academic administration. This book fills an important gap in the literature by providing--in one place--interesting, important, and useful information that will help administrators by anticipating problems and suggesting strategies for the variety of challenges they face.

This scholarly, anecdotal, useful, and very readable volume is conceived as an action handbook that contains philosophical, theoretical, and practical information. It is divided into three sections: background material, programmatic challenges facing administrators, and specific challenges facing administrators. It contains information that both the seasoned administrator and those faculty who are thinking about moving into administration will find useful. Although aimed at the communication and media disciplines, administrators in other fields will also find it valuable. In addition, deans and vice presidents outside the discipline who are responsible for communication and media programs will view the book a "must" read.

part |2 pages

PART I: BACKGROUND

part |2 pages

PART II: PROGRAMMATIC CHALLENGES

chapter 6|16 pages

The Hybrid Program

chapter 7|16 pages

Community Colleges

chapter 10|16 pages

Distance Education

part |2 pages

PART III: ADMINISTRATIVE CHALLENGES

chapter 11|26 pages

Leadership

chapter 12|16 pages

Fundraising

chapter 13|18 pages

Facing Realignment and Downsizing

chapter 16|20 pages

Gender Issues

chapter 19|16 pages

Federal Mandates