ABSTRACT
Faculty evaluation is, fi rst and foremost, a communication process. Whether its purpose is to assess an individual for a merit salary increase, the award of tenure, or promotion to full professor, the strength of the process depends on the quality of interaction among its participants. Administrators, faculty budget councils and committees, outside reviewers of credentials, and the candidates being evaluated bear responsibility for the acquisition and assessment of information through individual analysis and group discussion. The purpose of this chapter is to suggest ways to enhance faculty evaluation as a communication process, through the careful involvement of participants and the use of adequate methods and materials.
