ABSTRACT
People use a variety of strategies for making decisions. Because these strategies are frequently suboptimal, a substantial amount of research has been devoted to developing techniques (decision aids) for improving decisionmaking effectiveness. While improved effectiveness is an important goal, we also must seek to understand human decision making as it is, not merely as it might be. The latter endeavor entails finding out why decisions are made in the ways they are and devising a framework that can accommodate the variety of strategies that introspection and observation suggest exist.
