ABSTRACT
Today, academic libraries exist in a dynamic and highly competitive market-oriented environment. Leading academic libraries that operate within this environment increasingly expect their administrators and staff to generate insights, create and use analytics, and critically assess deployed strategy. To succeed in this emerging evidence-based paradigm, library administrators must effectively utilize the various analytics and insights that are generated. To be effective, these insights must become integrated into operational processes and must support the strategic focus required of each operational unit. This strategic focus sets the direction for the operational units and supports the evidence-based paradigm used by the library administrators and staff during their insight generation processes.
