ABSTRACT
Towards the end of June 2000, a 24-year-old golfer by the name of Tiger Woods became the focus of countless newspaper, magazine and web articles. Woods had just won the prestigious US Open by a record-setting 15 strokes and, in doing so, had firmly established himself among the finest golfers ever to play the game. Not surprisingly, much of the commentary revolved around Woods’s amazing performance on the links of Pebble Beach. Sportswriters were scrambling for their thesauruses as they searched for new superlatives to use in place of the worn and hackneyed phrases used to describe the more mundane events of the sporting world. On this occasion, there was little doubt that something historic had transpired and every journalist was anxious to define the terms with which this event would be remembered.
