ABSTRACT
Th e ability of the United States to dissipate its cultural forms around the globe via digital pulses has an eff ect on the formation of African Canadian youth identity as well as the social construction of racialized understandings (via concepts, images, and symbols) and identities among all social groups. Th ese shared racialized understandings are not individual responses but are constructed intersubjectively-shared to a degree by all members of a culture or subculture (Fiske, 1994, p.157). It is through this process of accessing outer national sources that media becomes one of the key mechanisms for centralizing cultural power (via cultural reception) through the articulation of ideology into social formation. Within these practices of consumption youth draw on media culture in order to represent and give meaning to everyday experiences and their identities. It is within this social space of symbolic activity that one can identify the ways in which youth receive and appropriate media culture within a capitalist economy.
