ABSTRACT

In response to many of the ‘social ills’ of society such as inner-city riots, racism, social deprivation and youth crime, policy makers and other powerful players within infl uential decision-making positions have turned to sport for a way of overcoming these barriers to a peaceful and prosperous society. Whether this has been due to the need for social control or because of a more altruistic concern for the welfare of those affected, there is no doubt that sport has been seen as a vehicle for social change. However, despite being seen by some as a crucial tool or intervention, sport still remains a non-statutory service within local authorities. The resourcing of this important sector is therefore of interest to those in strategic and operational roles within the sector, i.e. sport development professionals/practitioners (SDPs). This imposes the need for prudent and creative strategic management to advance the cause within tight political and resource constraints.