ABSTRACT
Introduction Each apparel manufacturer’s new collections of garments and accessories are created to satisfy a predicted target consumer demand. These demand predictions are based on target market research and past sales analysis, and input from experienced product merchandisers, designers and buyers. The collections are influenced by trends observed in apparel and related industries (textile, shoes, accessories, home furnishings, etc.), and/or other industries (such as entertainment, sports, music or automotive), as well as wider environmental movements (cultural, social, technological, economical, etc.). All these elements combined help determine the concepts and themes for the new season. Relevant materials, colour palettes and silhouettes are developed and selected accordingly. Trims and details may be added as further embellishments. These former and latter design elements are coordinated and grouped into product lines that meet cost, production and delivery time requirements.
