ABSTRACT
News programmes come in almost as many shapes ands sizes as the people who present them, from 60-second headline summaries to 24 hours of non-stop news. As broadcasting develops new forms of expression and the choice of programmes continues to grow, news is having to be marketed in increasingly diverse ways to continue to win audiences accustomed to greater choice. With the Internet has comeglobal ubiquity.Andwith cable and satellite television
has come greater specialization. Viewers can now stay tuned to one channel all day without glimpsing a single headline, or watch wall-to-wall news if the fancy takes them. And as news programmes get longer, and become more consumer oriented in the quest to cling to rating share in an ever fragmenting market, the distinction between news and entertainment becomes more blurred. Showbiz, technology updates, film reviews and viewers’ and listeners’ emails and texts now juggle for position amid the more usual news fare.
