ABSTRACT

A critical look at some photographs, paintings, and advertisements reveals embedded information that viewers are often not aware of until it is pointed out to them (Figure 9.4).

Whether the embedded information is intentional or not (a possible visual Freudian slip) is not important; what is important is whether such unnoticed stimuli-part of our peripheral vision-affect our foveal vision, that is, what we consciously attend to. Peripheral vision is, to a large extent, unconscious vision.