ABSTRACT
This chapter explores the identity and disability identity as an artifact of visual culture. In the current visual culture and advanced market economy, disability identity is filling a niche as it goes into business, illuminating the importance of design and branding as strategies for undesign and redesign. The literature on disability as personal and collective identity is well known within disability studies, but not a frequent speaker beyond its boundaries. Disability identity moved to a different location as the literature evolved and expanded in complexity, sophistication and dissonance. There has been a large literature on the nature of human identity, its causes, and to some extent. The data verifying diverse identity theories have captivated human thinking and deliberation since ancient times. The chapter suggests that omitting a clear lexical description of disability relegates it back to the body despite contestations to the contrary, an unintentional, logical burp, symptomatic of much of the disability studies literature.
