ABSTRACT
This chapter discusses the scope of design and branding of diverse disability-specific entities, or what we have referred to as the disability park. It suggests that this theoretical and praxis void is no longer useful in the twenty-first-century visual and material culture, particularly when analyzing the disability park. Similarly, policies governing park elements, while rhetorically claiming the major purpose of services to facilitate maximum functionality and independence for users, synchronizes this aim with institutionalizing a market segment. Service parks are designed for broad purposive scopes, including economic advantage, consumption, containment, as well as good intentions to facilitate individual function. While there are multiple forms and locations of disability parks globally, the basis of invitation and attendance for most is created by adherence to the medical and/or medicalized model of disability. The chapter also suggests that this theoretical and praxis void is no longer useful in the twenty-first-century visual and material culture, particularly when analyzing the disability park.
