ABSTRACT
In the 1950s and 1960s, the two words strategy and strategic—as in corporate strategy and strategic management—entered the world of business (Kiechel, 2010). Since then, managers in the private and public sectors have lived under the rule of a new strategy paradigm, which has become more and more dominant. Today, strategy has transformed into something that almost every organization has (or ought to have) and/or perform (or ought to perform); something that everybody talks about and/or identifies with in either a positive or a negative manner.
