ABSTRACT
Since the beginning of the twenty-first century, online games have become a major youth leisure activity, with a market value that now exceeds both the music and film sectors. While western game developers and publishers, such as Electronic Arts (EA) and Blizzard Entertainment, have expanded their global reach, game developers in Korea, including NEXON, NCsoft, and Wemade, have also become important contributors to the global game market. This includes the lucrative massively multiplayer online role-play game (MMORPGs) market. As a result of Korea’s success in this industry, many other countries and game corporations have become keenly interested in emulating their development systems.
