ABSTRACT
Fashion and design events, wide-ranging phenomena with a long history, have paradoxically not been widely researched from an academic standpoint, despite their ubiquity and global significance from a societal and economic perspective. We have attempted to address this shortcoming in this text. It is the first research book to consider this topic in depth, and as such, contains an eclectic array of contributions covering different theoretical approaches, international contexts and types of events. Future research should adopt a multi-disciplinary perspective, as a focus on fashion events may involve fields of study as varied as economics, sociology, fashion, art and design, marketing, tourism, events, history and cultural studies, as this book highlights.
