ABSTRACT

Neil ten Kortenaar points out, however, “neither authenticity nor creolization has ontological validity; both are valid as metaphors that permit collective self-fashioning” (1995, 40-41).

Hybridity has been employed in theorizing identity, racism, postcolonialism, and more recently, globalization and glocalization. For example, Marwan Kraidy sees hybridity as an eect of globalization in that the “cultural logic” of globalization “entails that traces of other cultures exist in every culture, thus oering foreign media and marketers transcultural wedges for forging aective links between their commodities and local communities” (2005, 148).