ABSTRACT
ABSTRACT Online and mobile communications, including social media, provide new and valuable opportunities for interaction between an organization and its publics.The increased use of these media, however, presents unique concerns for consumer protection. Congress and key regulatory agencies-the Federal Trade Commission, the Food and Drug Administration, and the Securities and Exchange Commission-have worked to ensure consumers continue to be protected in the new media environment.These laws continue to focus on long-standing values of commercial speech regulation: truth, accurate disclosure, and fairness.This chapter discusses the legislative and regulatory developments essential to advertising and public relations professionals.
