ABSTRACT
In a very short time, Ashley Russell made quite a name for herself in sportscasting. In 2012, Russell hosted Yahoo! Sports Minute, a program that received 22 million page hits per month; an unrelated fan web page dedicated in her honor received nearly half a million views. Another sportscaster, Ines Sainz (a sports broadcaster who made news in 2010 after she was harassed by players for the New York Jets) had more than 300,000 followers on Twitter in 2012, and Seattle-based sportscaster Brad Adam had such popularity that even his hair had its own Twitter page (“Top 11,” 2010).
