ABSTRACT

For the fashion industry itself, the importance of such shows remains beyond doubt: ‘the ready to wear shows make or break a designer’s career’ (Carter-Morley 2000: 11). And beyond the narrow confines of the industry itself, the significance of the catwalk show is well recognised. Frey in particular argues that:

however broad the theatrics, very often a show will contribute something to the changing way we see fashion and the way we are likely to be seeing fashion in the future. Somewhat less frequently, it even tells you something about the way everyone will dress and look and feel about what they wear at some point twelve to eighteen months in the future.