ABSTRACT
The mobile platform is one of the fastest growing witnessed in the last 10 years. Media pundits point to compelling statistics: Half of all Internet searches originate from a mobile device (Kessler, 2011), and worldwide ownership of mobile devices is believed to now exceed ownership of toothbrushes (Garg, 2010). One in three smartphone users shopped on their device in September 2011, making their purchase while located in the physical retail location (Radwanick, 2011), and Morgan Stanley predicts mobile computing will outdistance desktop computing as the preferred method of access to the Internet in a few years (Meeker et al., 2009). These benchmarks refer chiefly to smartphone adoption; mobile media usage statistics will be driven even higher by tablets and e-readers with 3G and 4G compatibility. Factor in unlimited data plans and consider the extent to which mobile communication permeates our lives, our classrooms, and workplaces.
