ABSTRACT
Other-evaluation can be neutral or driven solely by accuracy concerns (Malle, Guglielmo, & Monroe; Semin & Garrido; Wänke, Samochowiec, & Landwehr, this volume), but self-evaluation rarely is. Instead, self-evaluation is guided by motives, of which the most prominent are self-protection and self-enhancement. Self-protection refers to avoiding, minimizing, misinterpreting, or discarding information that has unfavorable implications for the self. Self-enhancement, on the other hand, refers to pursuing, magnifying, overinterpreting, or fully endorsing information that has favorable implications for the self (Alicke & Sedikides, 2009; Sedikides & Gregg, 2003, 2008; Sedikides & Strube, 1997.)
