ABSTRACT
Tailoring has been defined as “any combination of strategies and information intended to reach one specific person, based on characteristics that are unique to that person, related to the outcome of interest, and derived from an individual assessment” (Kreuter, Strecher, & Glassman, 1999). Contrast this approach with traditional health communications (e.g., brochures) that are developed with a broad audience in mind, may or may not be viewed as relevant to a particular individual, and do not involve individual assessment in their creation. The basic premise behind tailored health communication is that information that is customized to an individual (rather than a group) will be viewed as more personally relevant, will be more likely to be read and cognitively processed, and ultimately will have a better chance of stimulating behavioral change (Kreuter & Wray, 2003; Noar, Harrington, & Aldrich, 2009; Skinner, Campbell, Rimer, Curry, & Prochaska, 1999).
