ABSTRACT
Between 1998 and 2004, the European Union saw a de facto moratorium on genetically modified (GM) crops and food. Many European food retailers are committed to either avoiding or labelling products with GM ingredients and thus to accommodating consumer sentiment. This policy and practice is only feasible for as long as Brazil and other crop exporters do not follow the US and Argentina in adopting GM crops. This chapter describes how Brazil followed a cautious practice over GM crops and reaped the benefits.
