ABSTRACT
This book is more than just a 'palliative care' guide for the planet - it is about innovation, solutions, competitiveness and profitability. At work, at home and as members of society, our generation has an opportunity - to be part of the obligation - and an exciting solution in restoring the balance. The authors present a bold vision for the future and demonstrate how we can get there, drawing on lessons of competitive advantage theory and the latest in sustainability, economics, innovation, business and governance theory and practice. The result is nothing less than the most authoritative and comprehensive guide to date, to building the new ecologically sustainable economy. For further information about The Natural Edge Project and to view the book's online companion, visit www.naturaledgeproject.net.
TABLE OF CONTENTS
part 1|67 pages
The Need For A New Paradigm
part 2|96 pages
Natural Advantage: A Business Imperative
part 3|129 pages
Achieving A Natural Advantage Of Nations
part 4|106 pages
Sustainable Cities: The Challenge Of The 21St Century
part 5|56 pages
A National Collaborative Approach: The Bigger Picture – Building Resilience